After 1950s’ intensive agriculture, Bonneterre was established from its birth in 1963 as a strong opposition by offering healthy and natural products to its customers. Thanks to common objectives, the company joined in 1996 the pioneering Distriborg alternative food group and developed considerably.
45 years later, the brand with its predestined name continues to advocate for better use of agricultural land and more organic consumption.
In collaboration with Mouton Noir agency and as part of the operation «Enquete de Gout», we met « in situ » various producers of the sectors and workshops of the agri-food brand. A trip that took us to Switzerland to a chocolate maker, to the Vosges to a Munster producer, or to Normandy with the visit of an organic biscuit factory!
We brought back many Terras de rushs and especially a few kilos of extra fat…