The British boxer Anthony Joshua is a real badass: after winning a silver medal at the World Amateur Boxing Championships in the super-heavyweight class in 2011, he won the gold medal in the same weight class division in 2012. Then, Joshua turned professional boxer and became IBF, WBA & IBO super-heavyweight champion. Anthony remains unbeaten since then with 19 wins including his legendary 11th round victory against Wladimir Klitschko.
As soon as he joined the Under Armour team in early 2016, we were called to make a photoshoot for marketing purposes. We dealt with all the digital part and produced the campaign’s making-of, a video clip and social media content.