Since 2012, Adidas is the official sporting goods manufacturer of the French rugby team. We had the opportunity to work with the Brand with the 3 Stripes several times for new jerseys’ shootings: Adidas selected our region (Auvergne) and Riot House Studio for its proximity with many national players playing at the ASM Clermont Auvergne Rugby Club.
We worked on the new promotional campaign focused on a red tunic for the French Team (almost never seen and worn only twice in the past) and on the new jersey, inspired by the French Rugby Sevens team. Most of the time, Adidas designs are very popular among players & supporters. In collaboration with Adidas photographers, we dealt with the digital contents of these campaigns.