you can't design a good backpack behind a computer screen ”

Quality Creation / Backpacks & Hiking Sticks

Client Quechua

From the fact that you cannot design a good backpack behind a computer screen, Quechua decided to take its Backpacks and Hiking Sticks Designers on a “test trip”.

The goal was that prototypists, designers, engineers could experience the realities of their products under real conditions.

The Tenerife Island in the Canaries has been chosen for its great environmental and climatic diversity. Our mission was to capture in the best way these moments and exchanges to transpose them in a video clip. A great experience with a very welcoming team!