Open up to new ideas ”

So Open

Client Somfy

Chosen by the agency Native to work on this project (with whom we had already collaborated in the past, among other things on a Lafuma Mobilier project),  we managed almost all of the pre-production part , and all the production and post production.

Somfy is a French industrial group among the world leaders in motorization and automation of housing openings and alarm systems.

The brand wanted to work on a video positioning the company’s approach to opening up to other companies and the connectivity its products offer. This film unveils a strong idea to express the link between the mood of Somfy and of its customers: Open up to new ideas!

In connection with Native for writing, scouting or casting, our team then focused on all preparation and shooting in 5k (Red Epic), the editing work and finally colorimetry.

After several weeks of preparation, 3 days have been necessary to complete the filming of this project unveiled at CES in Las Vegas in January 2018.

This film has since been declined in several languages, and is used around the world as a communication tool.