This year, after an ambitious photoshoot with a different location for each Picture collection (Expedition, Adventure, Friends), we innovated by choosing a vintage / 80’s style.
Inspired by the famous Friends / Adventure / Expedition “Man”, we carried the concept a step further. We decided to make a kind of parody of GI Joe and other iconic old toys which characterize the 80s.
Picture “superheroes” are fighting against “Doctor Pollution” in order to save the planet. All in all, we made all the photos of the different catalogs, some digital video content and three video clips you can find below.